About the Practice

The Proof Was Built
Before the Practice.

P1 Thailand's AI advisory practice was not designed in a consulting firm. It was built — deployed, tested, and refined — inside a live organisation with 200+ staff, five entities, and real operational constraints. That is the foundation of every engagement.

Michael Ananpasin Suthanapun — P1 Thailand
The Origin

Built Inside.
Offered Out.

The advisory practice was not the starting point — the operating system was. As CSO of PEO Group, one of Thailand's largest employment outsourcing organisations, Michael built and deployed an AI operating system across five entities with over 200 staff, in Thai language, in production.

The questions he was asked by peers and principals — "how did you do that?" "can we do the same?" — became the advisory practice. What is offered externally is not a framework derived from other people's implementations. It is a practitioner's judgment from someone who has operated inside exactly the constraints you face.

The bottleneck in every AI deployment is never the software. It is always the person above it — the principal who must decide, the leadership layer that must trust it, the organisation that must change. That is where the work begins.

The Evidence

What Was Built Inside
PEO Group

Before any external advisory engagement, the operating system was proven in production. These are not projected figures or case study estimates — they are the results of a live deployment that continues to run today.

5 Entities Active
200+ Staff in System
฿56M FTE Equivalent Replaced
2024 In Production Since
P1 Thailand — Organisational AI Transformation Framework
The Framework

Transformation Begins
at the Decision Layer

Most AI implementations fail not because the technology is wrong — but because the organisation's decision architecture was never designed to accommodate it. The P1 Thailand approach maps the decision layer first: who decides, what they need to decide, and where AI belongs in that chain.

The result is an operating system, not a tool. One that compounds over time and does not need to be rebuilt every time the software changes.

Named methodologies in active use:
CSO Mirror · Stop Game · Fishbowl Technique · 20-60-20 Rule · Story-Meaning Framework · Decision-Ready Communication · Facilitated Calibration

Michael Ananpasin Suthanapun
The Practitioner

Michael Ananpasin
Suthanapun

CSO at PEO Group and founder of P1 Thailand. The AI operating system he built inside PEO Group is both the proof-of-concept and the foundation for the advisory practice he now offers externally. He brings a rare combination: live operator experience at scale, strategic management credentials from three jurisdictions, and faculty experience at Sasin — Chulalongkorn University's globally ranked business school.

The double vantage point — as an operator inside a family enterprise and as an advisor to principals navigating the same complexity — is what the practice is built on.

  • Sasin EMBA · Chulalongkorn University · Bangkok (active)
  • CMI Level 7 Diploma in Strategic Management · UK
  • MLit Business Management · University of St Andrews · Scotland
  • Chief Strategy Officer · PEO Group · Thailand
  • Faculty · Sansiri Group Leadership Programme
  • Languages: Thai · English · Japanese · French
P1 Thailand — Sasin Chulalongkorn University
Academic Ground

The Practitioner
Is Still a Student.

Active study at Sasin Graduate Institute of Business Administration, Chulalongkorn University — one of Asia's leading business schools — is not a credential to display. It is a commitment to the discipline of not becoming fixed.

Every engagement benefits from the intersection of operational reality and current strategic thinking. That combination is rare. It is also the standard the practice holds itself to.

How We Engage

Three Ways to Work
With the Practice

Every tier is designed for a specific type of situation. Most engagements begin with the Diagnostic. We will tell you honestly which is right.

Tier 01

AI Leadership Diagnostic

฿80,000 — ฿150,000 Fixed fee · One engagement
  • One-day intensive audit of AI readiness
  • Gap analysis: people, process, decision layer
  • Written brief — diagnosis + recommended path
  • No framework applied before the situation is understood
  • The gateway to Tier 2 for clients who qualify
Begin with a Diagnostic
Tier 02 · Primary

AI Strategic Advisory Retainer

From ฿80,000 / month 6-month minimum · Where outcomes occur
  • 2–4 advisory sessions per month
  • AI strategy design and decision governance
  • Direct access to the practitioner — not a team
  • Board-level framing with operator-level precision
  • Built-in escalation path for critical decisions
  • Where most client outcomes are achieved
Apply for a Retainer
Tier 03

Board-Level AI Advisory

By engagement or equity Quarterly · Invitation considered
  • Governance-level strategic advisory
  • Independent voice above the implementation layer
  • Fractional strategic officer — not a fractional CAIO
  • Principals navigating AI at board or ownership level
  • Long-form engagement with equity arrangements available
Begin a Conversation

"We do not take every client.
We take the ones where
the work can be real."

Before any engagement begins, there is a short conversation to determine fit — for the client and for the practice. If the situation is not one we can serve well, we will say so directly.

The first conversation
costs nothing.

Tell us about your situation. We will tell you honestly whether we are the right fit.

Begin the Conversation

Registered & Credentialed

DBD Registered · Thailand Sasin Faculty CMI Level 7 · UK St Andrews · UK