Businesses grow faster than their identity. The logo, the name, the deck, and the website were right for the company three years ago. We rebuild the brand to fit the company you are now, so the market sees the business as it operates today.
A rebrand aligns how a company presents itself with what it has become.
Brand and design are the storytelling front of the P1 method — once a business is clear internally, this is how it is made clear to the market. Each is a discrete service. Most rebrands draw on several; we scope to the situation, not a package.
Naming, logo, colour, type, and the full visual system — the marks and rules that make a company recognisable everywhere it appears. Built to hold up across a signboard, an invoice, and a phone screen.
→A full repositioning for companies that have outgrown their old identity — merged, pivoted, scaled, or moved upmarket. We realign name, look, and message to the business as it actually operates today, and manage the change without losing the equity you've built.
→The messaging layer: what the business stands for, who it serves, and why it matters. Positioning, tone of voice, tagline, and the core messages that every page, pitch, and post can run on.
→The brand made operational: templates, decks, profiles, packaging, signage, and a usage guide so the identity stays consistent no matter who's producing the next file. Design the team can maintain after we hand it over.
→Website, landing pages, and social surfaces designed as the public face of the new identity — the place most people will meet the brand first. Built to look right and read clearly on the screens that matter.
→A rebrand is a sequence. We start by understanding the business, not with visual concepts. Design is the final third of the work, not the first.
Interviews, audit, and a clear read of where the brand is — and where it no longer fits.
Positioning, audience, and the strategic brief everything downstream answers to.
Identity, system, and collateral — explored, narrowed, and refined to one direction.
Final files, guidelines, and the assets the team needs to put it to work.
We stay through rollout, so the new brand is applied consistently — not abandoned at handover.
From a focused refresh to a full brand system. Scope and investment are confirmed after the first conversation.
For a brand that is fundamentally sound but visually dated. A focused update of the existing identity.
Includes:
· Logo refinement & cleanup
· Updated colour & type
· Refreshed core templates
· Short usage one-pager
Pricing on enquiry
For a business that has outgrown its identity. New positioning, new look, and managed change.
Includes:
· Discovery & positioning
· Naming review (if needed)
· New logo & visual identity
· Brand story & messaging
· Core collateral suite
Pricing on enquiry
For a company that needs the brand to run at scale. The full identity plus the system and digital presence to operate it.
Includes:
· Everything in Full Rebrand
· Complete design system & guidelines
· Digital / web presence design
· Extended collateral & templates
· Rollout stewardship
Pricing on enquiry
Scope and tier are confirmed after the first conversation.
Enquire About TiersP1 Thailand's brand and design work is led by Supisaranee K. ("Mimi"), who runs each engagement from first conversation to final rollout — bringing the strategy and the craft into the same hands.
For rebranding and design enquiries, get in touch with us.
supisaranee.k@peothailand.com